This was written by Motown writers Jimmy Dean, Paul Riser, and William Witherspoon. They wrote it for The Detroit Spinners, but Ruffin convinced the Motown writers to let him try it, and they liked what they heard. Ruffin is the brother of The Temptations' David Ruffin.

Originally, this contained a spoken intro:

A world filled with love is a wonderful sight
Being in love is one's heart's delight
But that look of love isn't on my face
That enchanted feeling has been replaced

It was cut out before the song was released, but the version with the intro did appear on a British compilation which also included Ruffin's version of the song in Italian ("Se Decidi Cosi").

Smokey Robinson produced this track. He worked on many Motown classics as an artist, writer and producer.